We all know Reese Witherspoon as the adorable southern actress who has portrayed characters close to her southern roots in films such as Sweet Home Alabama and Walk the Line. Did you all know about Reese’s newest venture? She is the founder of Draper James, a lifestyle store that allows you to splash Southern charm into your everyday life whether it be your wardrobe or home no matter where you live. Reese was born in Louisiana and grew up in Nashville, a true southern belle where her grandparents influenced her southern graciousness — from manners and dressing in her Sunday best to acting like a lady and being kind to her neighbors.
Reese’s marketing and use of social media is one-of-a-kind using an integrated approach with YouTube, Instagram, and Facebook. Her authenticity, brand, and charm runs contagiously through her Draper James’ merchandise. It will even make the tried and true “Yankee” want to be southern for a day. Through Draper James, we get a glimpse into Reese’s life, family values, and upbringing. Her transparent and authentic storytelling draws us in. And let’s talk about the details. From her clothing and packaging to her storefronts, southern charm is infused throughout making it a strong, desirable brand to the consumer. It inspires us to be a lady, put on our pearls, smile, and be polite to one another.
In today’s world, we log onto social media and the Web to find more unsettling news regarding the current state of the U.S. and the world in which we live in. Following a brand like Draper James on social media gives us a mental pause from the negative publicity, bringing us back to happier times and life’s simplicity.
Reese knows her audience and how to reach women of all ages. Draper James uses multiple platforms to achieve the Groundswell — 201k Facebook followers, 479k Instagram followers, thousands of YouTube views, and 17.6 Twitter followers. However, even Reese Witherspoon struggles with social media. One of her recent videos is a humorous spin on how her Apple iphone autocorrects her southern accent.
Her posts often feature new styles and products to purchase. What’s remarkable is her sales strategy. It is done in such a way that makes you want to buy her merchandise so you can feel as happy, ladylike and as carefree as Reese. She and her family members are often the people that appear modeling the Draper James merchandise. Even her beloved pooch is part of her campaign – who can resist that?
Reese Witherspoon’s southern charm is so infectious that even Southern Living wants to share her secrets.
Hi Tara, as always, I enjoyed reading your post. Given my lack of movie knowledge, this was interesting to me because I did not know Reese Witherspoon. Based on your pictures and hyperlinks, it is clear that Reese has a strong social media presence throughout the platforms. As I was reading this, Dwayne Johnson (The Rock) came to my mind. I am not sure if you like him, but I think he is also a similar example in the sense that he has a strong social media presence. Have a wonderful day!
ReplyDelete